Responsive website design
Indira IVF
IVF is looked down upon in many tier 2, 3 cities of India. Indira IVF wanted to leverage their website to make this experience educative and empathetic.
IVF is looked down upon in many tier 2, 3 cities of India. Indira IVF wanted to leverage their website to make this experience educative and empathetic.
Type
Type
Team project (VMLY&R)
Team project (VMLY&R)
Role
Role
Research, Strategy, UX
Research, Strategy, UX
Year
Year
2021 - 2022
2021 - 2022
How do we make understanding IVF easy?
How might we make the process of IVF friendly, informative and stress free for people who are struggling to start a family?
IVF is overwhelming and stigmatized
The challenge was to design a site appealing to the Indian middle class, providing clear and concise content without overwhelming users. Many people are ashamed and afraid to seek help for fertility issues. Women are often blamed for not conceiving, though the issue can also lie with men.
Websites can be informative!
A 30+ page comprehensive, responsive website was designed, covering the entire process from user research and information architecture to wireframes and interface design. Over five months, the team overcame various challenges to create a site that exceeded client expectations, resulting in a 40% increase in traffic and a 65% increase in leads.
How do we make understanding IVF easy?
How might we make the process of IVF friendly, informative and stress free for people who are struggling to start a family?
IVF is overwhelming and stigmatized
The challenge was to design a site appealing to the Indian middle class, providing clear and concise content without overwhelming users. Many people are ashamed and afraid to seek help for fertility issues. Women are often blamed for not conceiving, though the issue can also lie with men.
Websites can be informative!
A 30+ page comprehensive, responsive website was designed, covering the entire process from user research and information architecture to wireframes and interface design. Over five months, the team overcame various challenges to create a site that exceeded client expectations, resulting in a 40% increase in traffic and a 65% increase in leads.
Diving in
Diving in
Diving in
01
Shocking insights from research
We conducted user interviews, surveys with men and women to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights.
02
Streamlining site structure
We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights
03
From brand to customer focused
We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights
04
Iterating on pages with users
We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights
05
Personalizing user experience
We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights
01
Shocking insights from research
We conducted user interviews, surveys with men and women to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights.
02
Streamlining site structure
We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights
03
From brand to customer focused
We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights
04
Iterating on pages with users
We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights
05
Personalizing user experience
We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights
01
Shocking insights from research
We conducted user interviews, surveys with men and women to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights.
02
Streamlining site structure
We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights
03
From brand to customer focused
We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights
04
Iterating on pages with users
We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights
05
Personalizing user experience
We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights
01
Shocking insights from research
We conducted user interviews, surveys with men and women to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights.
02
Streamlining site structure
We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights
03
From brand to customer focused
We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights
04
Iterating on pages with users
We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights
05
Personalizing user experience
We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights
Featured projects
Parts of the project are NDA protected. Please reach out to know more!