Product design

BigSpring

End to end design for a startup powering salespeople to level up their pitch by facilitating their practice with an AI powered digital mirror.

End to end design for a startup powering salespeople to level up their pitch by facilitating their practice with an AI powered digital mirror.

Type

Type

Cross-functional team

Cross-functional team

Role

Role

End to end product design

End to end product design

Year

Year

2023 - present

2023 - present

View site

View site

BigSpring- a digital AI mirror to practice sales pitches

BigSpring is an 'everboarding' platform that helps businesses close skill gaps through practical, real-time learning. The platform aligns learning with job requirements to facilitate workforce readiness. Some users refer to it as a "Digital AI mirror" which they use to practice their sales pitch and get feedback.

Digital product design and other responsibilities

Handling all aspects of design including product, UX, UI, information architecture, research, brand consistency, maintaining the design system and more. Essentially, the "everything" Designer for the company, ensuring cohesive and effective design solutions across all projects!

Learnings from working at a startup

This experience taught me the value of keeping designs simple, especially for localization and translations for accessibility. I also honed my skills in documenting and presenting work, which is essential for communicating ideas with non-designers and ensuring collaboration.

BigSpring- a digital AI mirror to practice sales pitches

BigSpring is an 'everboarding' platform that helps businesses close skill gaps through practical, real-time learning. The platform aligns learning with job requirements to facilitate workforce readiness. Some users refer to it as a "Digital AI mirror" which they use to practice their sales pitch and get feedback.

Digital product design and other responsibilities

Handling all aspects of design including product, UX, UI, information architecture, research, brand consistency, maintaining the design system and more. Essentially, the "everything" Designer for the company, ensuring cohesive and effective design solutions across all projects!

Learnings from working at a startup

This experience taught me the value of keeping designs simple, especially for localization and translations for accessibility. I also honed my skills in documenting and presenting work, which is essential for communicating ideas with non-designers and ensuring collaboration.

2x

Partner sales productivity @Google

9x

Faster time to market for Pfizer

216%

Uplift in channel upsell at Cisco

Diving in

Diving in

Diving in

01

Managing the design system

The design system ensures consistency and efficiency across all projects. My role was to add and expand to the pre-existing system with new components, ensuring a unified set of standards and guidelines that streamline the design process and maintains brand integrity.

02

Creating user journeys

03

Platform information architecture

04

All fidelity wireframes + iterations

05

Developing brand consistency

01

Managing the design system

The design system ensures consistency and efficiency across all projects. My role was to add and expand to the pre-existing system with new components, ensuring a unified set of standards and guidelines that streamline the design process and maintains brand integrity.

02

Creating user journeys

03

Platform information architecture

04

All fidelity wireframes + iterations

05

Developing brand consistency

01

Managing the design system

The design system ensures consistency and efficiency across all projects. My role was to add and expand to the pre-existing system with new components, ensuring a unified set of standards and guidelines that streamline the design process and maintains brand integrity.

02

Creating user journeys

03

Platform information architecture

04

All fidelity wireframes + iterations

05

Developing brand consistency

01

Managing the design system

The design system ensures consistency and efficiency across all projects. My role was to add and expand to the pre-existing system with new components, ensuring a unified set of standards and guidelines that streamline the design process and maintains brand integrity.

02

Creating user journeys

03

Platform information architecture

04

All fidelity wireframes + iterations

05

Developing brand consistency

© 2024, Shreya Saraf. Brand work owned by VMLY&R and BigSpring respectively.

© 2024, Shreya Saraf. Brand work owned by VMLY&R and BigSpring respectively.

© 2024, Shreya Saraf. Brand work owned by VMLY&R and BigSpring respectively.