COLGATE
Role - Research, UX, Component design
Collaborated with - UI and Dev team
Client - Colgate, India
Work done as UX Designer while at VMLY&R
Website design for the CSR branch of Colgate India
Colgate India's CSR activities are encapsulated in the (translated) tagline "Begin your journey with a smile". This comprises of sharing inspirational stories, granting scholarships to children and community outreach initiatives. The redesign project aimed to develop a page that smoothly integrates these elements while staying true to the Colgate brand identity.
Brief
Result
New, scalable component introduced for the sub-site, keeping in mind future use.
Use the existing design system and create a sub-site to highlight CSR initiatives by Colgate India.
The Journey
Design system review
User flow
Picking components
Wireframes
New component design
Implementation
* Research work is NDA protected
User journey mapped with wireframes
Notable Changes
New Component Designed
The campaign emphasized real-life stories of individuals impacted and supported by Colgate, who made positive changes in their communities. During wireframe development and component selection, we found that the design system lacked an effective component to showcase these inspiring stories. Thus, we designed one that is scalable and flexible to accommodate future content using the same layout. This approach ensures the design system adapts to the evolving campaign needs and highlighted stories.
Takeaways
Working with a complex design system was a new challenge for me as a UX designer. Communicating the need for a new component to the client was challenging, but with the support of the UI and Colgate CSR teams, we created a new component that is now part of Colgate's design library. Pitching the idea and building a strong case for it was a valuable learning experience.